Author Archives: Sandra

The Newbie Hose Continues to Spurt

February 12, 2010 by Sandra | 22 Comments »

Several sources that I read told me today that, during the Activision Blizzard Fourth Quarter Calendar 2009 Results Conference Call (whew!), Mike Morhaime (president of Blizzard) said the following about World of Warcraft: “Our research shows that trial players who … Continue reading →

Posted in Business | 22 Comments

Think Like a Designer

September 17, 2009 by Sandra | 3 Comments »

“Learn to think like a designer, not a player.” You’ll hear this a lot from game developers giving advice to would-be designers. And it’s not wrong … but taken at face value, it leads to being a sub-par designer. There’s … Continue reading →

Posted in Design | 3 Comments

Okay! I Get It! Big World!

June 11, 2008 by Sandra | 15 Comments »

I’ve never been one to idolize world size or travel times in MMO games. I don’t really believe that ‘slow travel makes the world seem bigger’. But I put up with travel in MMO games because, however much it annoys … Continue reading →

Posted in Design | 15 Comments

Design Analysis: Noblegarden

March 24, 2008 by Sandra | 7 Comments »

It can be difficult to discuss MMO design in the complete abstract — there are just too many variables — so today I am going to deconstruct and analyze a specific design in an existing game. My target: Noblegarden, a … Continue reading →

Posted in Design | 7 Comments

You Really Should

March 6, 2008 by Sandra | 3 Comments »

It’s quite common in the MMO industry to run into people who want to tell you: what kind of game you should build, what audience you should target, what business model you should use, how you should interact with your … Continue reading →

Posted in Production | 3 Comments

MMO Games and Character Blogging

January 29, 2008 by Sandra | 10 Comments »

I’ve recently gotten into game blogging in a big way. And I’m not talking about game design blogs like this one; no, most of my time has been spent in the WoW blogosphere, reveling in the hundreds of personal blogs … Continue reading →

Posted in Community | 10 Comments

The Secret Life of a Dev Team

January 24, 2008 by Sandra | 5 Comments »

This isn’t an MMO news site — we try to focus on practical advice, not ongoing drama — but recently Blizzard made a particularly interesting decision that I want to use to illuminate what goes on inside a dev team. … Continue reading →

Posted in Production | 5 Comments

Solo != Anti-social

January 14, 2008 by Sandra | 17 Comments »

I’m not anti-social; I spend most of my time interacting with others. (Even soloing, I’m chatting and roleplaying.) Ethic at Kill Ten Rats recently wrote a post called Where Did the Social Go? that laments the increasing focus on solo … Continue reading →

Posted in Design | 17 Comments

Subscriptions vs. Microtransactions

January 10, 2008 by Sandra | 13 Comments »

I’ve been reading quite a bit lately about how subscription MMO games are on their way out, soon to be replaced entirely by free-to-play MMO games with upsell or micropayment features. I was also reading a post by Seth Godin … Continue reading →

Posted in Business | 13 Comments

‘Tis the Season: Tips for Holiday Content

December 19, 2007 by Sandra | No Comments »

World of Warcraft just launched their winter holiday content, aka the Feast of Winter Veil, and that got me thinking about how enjoyable seasonal content can be to develop. But as usual, there are also some caveats. So here, in … Continue reading →

Posted in Production | Comments Off