Author Archives: Sandra

Oversimplifying Your Audience: A Real-Life Example

October 12, 2007 by Sandra | 5 Comments »

I wanted to introduce the importance of understanding your audience early so I could talk about the many ways in which we consistently fail to do this simple thing, but I didn’t expect to be handed such a clear and … Continue reading →

Posted in Design | Tagged , , | 5 Comments

Selling Knowledge: Guides as Revenue

October 10, 2007 by Sandra | 6 Comments »

Recently, in my other life as a rabid consumer of MMO-related fansites and blogs, I’ve begun to notice the prevelance of ads for paid fan-written strategy guides. But I didn’t think much about the depths of this topic — or … Continue reading →

Posted in Business | Tagged , , | 6 Comments

It’s All About the Audience

October 5, 2007 by Sandra | 6 Comments »

Last year I spent some time writing a monthly column for Skotos called Lessons from the Live Team. (If you’re not familiar with Skotos, it’s a bit of an odd bird: a game developer/publisher that is perhaps best known for … Continue reading →

Posted in Design | Tagged , | 6 Comments

Hello world!

September 25, 2007 by Sandra | No Comments »

Well, this thing is finally starting to come together! After weeks of (admittedly intermittent) planning and long, lonely hours of fiddling with the CSS, our blog is almost ready for prime time! But who are we and why are we … Continue reading →

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