Tag Archives: accessibility

Easy Accessibility (or, How to Keep 12% of Your Audience)

You are probably losing customers because of accessibility, and it would be trivial for you to fix it. I don’t mean the esoteric kinds of “accessibility” here, like the “30 minute playtime window” or making your newbie experience really intuitive. I mean the … Continue reading

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Oversimplifying Your Audience: A Real-Life Example

I wanted to introduce the importance of understanding your audience early so I could talk about the many ways in which we consistently fail to do this simple thing, but I didn’t expect to be handed such a clear and … Continue reading

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It’s All About the Audience

Last year I spent some time writing a monthly column for Skotos called Lessons from the Live Team. (If you’re not familiar with Skotos, it’s a bit of an odd bird: a game developer/publisher that is perhaps best known for … Continue reading

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No on-screen map? There goes part of your potential audience.

Many MMO designers I’ve talked to consider an on-screen map to be a luxury, a convenience feature for lazy people who don’t want to navigate “the real way,” whatever that means. These people tend to be really good at FPSes … Continue reading

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