Tag Archives: expectations

Selling Knowledge: Guides as Revenue

Recently, in my other life as a rabid consumer of MMO-related fansites and blogs, I’ve begun to notice the prevelance of ads for paid fan-written strategy guides. But I didn’t think much about the depths of this topic — or … Continue reading

Posted in Business | Tagged , , | 6 Comments

AI: Good or Bad?

It’s safe to say that all the successful mainstream MMO’s have very simple AI. At best, they have good heuristics about when to use certain abilities. This is a far cry from FPSes, some of which have very convincing AI. … Continue reading

Posted in Design | Tagged , , | 9 Comments

The returning-player cycle

One of the most interesting aspects of live MMOs is the user cycle. In a good game, players who get “hooked” and stay past their first month are likely to stay for 3 to 6 months total, and then wander … Continue reading

Posted in Design | Tagged , | 2 Comments