Tag Archives: target audience

Oversimplifying Your Audience: A Real-Life Example

I wanted to introduce the importance of understanding your audience early so I could talk about the many ways in which we consistently fail to do this simple thing, but I didn’t expect to be handed such a clear and … Continue reading

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It’s All About the Audience

Last year I spent some time writing a monthly column for Skotos called Lessons from the Live Team. (If you’re not familiar with Skotos, it’s a bit of an odd bird: a game developer/publisher that is perhaps best known for … Continue reading

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